Identive's NFC window stickers are backed by a powerful personalization capability with the option of incorporating sequential colored QR Codes to both sides of the sticker. By adding color to QR Codes, customers can now design artwork to match their brands, while keeping the highest scan accuracy and allowing users without NFC-enabled phones to engage with the stickers through the QR code. The data on the sticker is stored both in the QR Code and with the appropriate NFC Data Exchange Format message in the selected NFC chip, providing consumers with NFC mobile phones the fuller, richer NFC experience.
"By combining the power of NFC technology with our attractive stickers and magnetized NFC tags, Identive is offering a whole new way for future-minded retailers and business-savvy companies to communicate with their customers," said David Holmes vice president of Mobility & NFC Solutions for Identive. "With enhanced NFC tag application possibilities in the real world, Identive is taking the lead to build out the NFC infrastructure."
Identive's NFC magnets offer high-impact branding opportunities for retailers, providing an attractive and distinctive take-home ad that allows consumers to order food, redeem coupons, watch videos, check in and much more, with a simple tap.
Scott Austin, Identive's vice president International sales for Transponders, noted, "The new NFC magnets are based on Identive's patented TOM(R) (Tag On Metal) technology which enables NFC tags to be read by any handset, on any surface. The NFC magnets are less than 1 mm thick and come with high definition, full color printing, QR Codes and QR+."