Commenting on the announcement, Miles Quitmann, managing director of Proxama said: "We have been at the forefront of NFC developments for some time now, so we're delighted to be showcasing our TagCenter™ technology at such a prestigious event, with such a strategically important partner as Nokia. TagCenter™ and our NFC marketing platform provide handset manufacturers, brands and agencies the opportunity to transition the physical and digital worlds. TagCenter™ demonstrates the type of experience that can be achieved for the benefit of consumers, retailers, major network operators (MNOs) and handset manufacturers.
"Now that Nokia is introducing its latest NFC-enabled smartphone, built on the Windows Phone platform, brands can immediately target owners of this device with marketing and voucher based campaigns."